AOL Time Warner
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January 10, 2000, one of the largest, most powerful mergers was announced to the
world. Media giant Time Warner will join forces with the Internet superstar,

America on Line. The $183 billion dollar deal is the biggest in history. In the
recent past, there has been a wave of merger-mania, both in the United States
and in Europe. The merger of the Millennium is between America on Line and Time

Warner. The AOL Time Warner deal represents the joining of the Old Media with
the New Media. Not only is it a marriage of different approaches, the two CEO\'s
are very diverse individuals. The two companies are quite different, in nearly
every aspect. Some of the divisions of Time Warner have been around since the

1920\'s, while the youngster, AOL is a mere fifteen years old. The quick paced,
new up starting Internet companies never thought in a million years they would
ever need the old stand-by media organizations. "The Internet will
revolutionize everything", that is what their beliefs were. They were
fearless and believed themselves to be invincible, but things have changed. The

Internet has put the world only a mouse click away and it has changed the world.

The fact of the matter is the world of the Internet is extremely competitive and
in order to survive, you must invest huge sums into your marketing campaign, in
some cases up to seventy percent of a budget. The one thing that you can always
could on in this word is change, and there are going to be some major changes in
the realm of the high tech companies. The \'techies\' are going to have to realize
their need for and have to learn how to form lasting relationships with the \'old
stand bys\' in order to keep up with today\'s world. Time Warner is, for the most
part, a stable reliable organization. Time Warner\'s holdings include many
magazines, Time, Sports Illustrated, Money and Fortune just to name a few. Time

Warner also possesses Warner Brothers Studio, Warner Music (which recently
acquired EMI Music), Turner Classic Movies and an array of television stations.

A partial list of the broadcast networks includes CNN, TNT and HBO. Time Warner
is also the second largest cable television provider in the country. They have
also recently invested huge sums of money into their cable system to prepare it
for Roadrunner technologies. Roadrunner is an alternative to a standard Internet
service provider account (ISP). Roadrunner allows a user to send and receive as
much information as they desire and unprecedented speeds. Time Warner has played
around with their own Internet company, Pathfinder, with little success. The
world of the Internet is so cutting edge that unless a company pays very close
attention to it, chances for success are very low. This fact brings the
importance of a joining with an organization such as AOL into the light for Time

Warner. America on Line realizes the value of a company as established as Time

Warner. AOL is a New School organization. Steve Case and Bob Pittman also had
the foresight to see the impact of a joining of their company with Time Warner.

They could create the largest, most powerful service provider in history.

America on Line comes into the deal offering it\'s cutting-edge technologies and
the love of the American people. AOL has continually updated its system to make
using the Internet easy for anyone. They have removed the phobias that many

Americans have experienced. AOL has developed its very own vast world where you
can find nearly anything you could possibly want to. AOL\'s domain is perfectly
safe and so simple to navigate. At present, AOL has over 22 million subscribers.

Americans love AOL and all the features it has to offer. AOL has something
called Instant Messenger, which allows you to communicate instantaneously via
your computer with anyone, anywhere. They offer multiple e-mail accounts with
each dial up account. What this means is in a household, each member can have
their own e-mail address at no additional charge. AOL makes the Internet so easy
to navigate and unlimited access is offered for about $20.00 per month. Time

Warner needs AOL to move forward in today\'s world and AOL needs Time Warner\'s
vast customer base and diverse advertising options. AOL can slice their
advertising budget considerably by utilizing all of Time Warner\'s diverse
outlets. Just imagine, on every network, in every magazine and even at the
beginning of every film produced within the Time Warner family AOL is mentioned.

The exposure would be phenomenal! If you examine