Ben And Jerry
Ben & Jerry’s first started in 1978 on the corner of St.Paul and College
streets in Burlington, Vermont. Ben and Jerry met in 1963 while in 7th grade gym
class. That was the start of their lifelong friendship and partnership in
business. Their first ice cream stand was an old renovated gas station in
downtown Burlington. Ben and Jerry started their corporation with a $12,000
investment. The outstanding taste of their ice cream, which comes from the fresh

Vermont milk and cream, would soon turn their $12,000 investment into a
multi-million dollar corporation. Ben & Jerry’s Homemade, Inc. is a

Vermont (USA) corporation. "We make super premium ice cream, frozen yogurt,
and ice cream novelties in unique as well as traditional flavors; our products
are marketed through supermarkets, grocery stores, convenience stores, and food
service operations, as well as through licensed scoop shops, franchised scoop
shops, and company-owned scoop shops." Ben & Jerry’s products are
distributed in all 50 states, and you’ll find over 120 Ben & Jerry’s
franchised scoop shops in 20 states (including Washington, D.C.).

Internationally, there are franchised scoop shops in Canada and licensed scoop
shops in Israel and the Netherlands. One of Ben & Jerry’s biggest
resources is its money. In 1997 their sales reached $174 million. Making
wonderful profits and revenue allows the company to give back to the community
to which it is a part of. When Ben and Jerry first started their company, they
started the concept of giving back to the community as a whole. This routine is
still regular and is planned to be for the future. In 1978, Ben and Jerry had
their first free summer movie festival, where they projected movies on the
outside wall of their scoop shop in Burlington. In 1984 they found out how they
could offer stock only to residents of Vermont, giving the people of Vermont a
chance to gain something from the company, and giving the Ben & Jerry’s
corporation money to build a new manufacturing plant in Waterbury Vermont. In
the following year Ben and Jerry set up the Ben & Jerry Foundation, which
would serve to fund community orientated events. The Ben & Jerry Foundation
was founded in 1985 with a donation of some stock in the Ben & Jerry’s
corporation. Every year the Board of Directors for the Ben & Jerry’s

Homemade Inc. provide the corporation with 7.5% of the company’s profits
before taxes. Most of these funds go to the corporation but a portion of the
funds goes to CAT teams. These are employee led Community Action Teams which
help small groups within Vermont by giving grants and helping with
organizations. All donations made by the Foundation to groups throughout the
country are made with the idea that the money will be used "...for creating
social change in any number of areas". The following is a list of needs that a
program must follow in order to get funds from the Foundation: 1. Lead to
societal, institutional, and/or environmental change 2. Address the root causes
of social or environmental problems 3. Lead to new ways of thinking and acting

4. Help ameliorate an unjust or destructive situation by empowering constituents

5. Facilitate leadership development and strengthen the self-empowerment efforts
of those who have been disenfranchised in our society 6. Support movement
building and collective acting Along with these restrictions the foundation does
not support any of the following: 1. Emergency requests 2. Colleges or

Universities 3. Scholarship programs 4. Research projects 5. Capital campaigns

6. State agencies 7. Religious programs 8. International programs 9. Social
service programs In 1998 the 7.5% of the pre-tax profits that went to the

Foundation totaled $792,600. Starting in 1989, Ben & Jerry’s started what

I like to call their environmental campaign. It started off with the making of

Rainforest Crunch ice cream, which features special types of nuts that come from
rainforest trees. Part of the sales of Rainforest Crunch goes to the
preservation of the rainforest. The next step in Ben & Jerry’s
environmental campaign was in 1991 when they took their "Circus Bus" and
toured around the nation. Ben and Jerry took with them a whole array of talented
street performers and a message promoting solar energy. Solar energy panels on
the roof of the bus powered all of the electronics on the "Circus Bus". In
the year of 1991, dairy product prices were getting to the point where the
farmers would not be able to make any kind of profit at all. Those farmers that
supplied milk and dairy products to Ben & Jerry’s Homemade