Corporate Web Presence
Advantages and disadvantages of a Web Presence The World Wide Web is a World

Wide Market. It is a new way of selling. More and more customers expect to find
your product news and specifications on the web. But even on the Net, you have
to advertise your product. Using Internet as a media to advertise your product
is different from traditional media. Through Internet companies can be present
all over the world. Using the web as an advertising tool is the cheapest way to
be discovered at every time. You can also quickly change your promotional
campaign, in order to gain attention that may lead the consumer to the product.

Online services become so popular because they provide two major benefits to
potential buyers: Convenience: Customers can order products 24 hours a day
wherever they are. They don\'t have to sit in traffic, find a parking space, and
walk through countless aisles to find and examine goods. And they don\'t have to
drive all the way to a store, only to find out that the desired product is out
of stock. Information: Customers can find reams of comparative information about
companies, products, and competitors without leaving their office or home. They
can focus on objective criteria such as prices, quality, performance, and
availability. Customers can expect the advantage to pull the information, to be
drained into detailed catalog or other information about products and services
for sale that they are looking for. They do not feel forced, they are looking
for the information by themselves. Nevertheless it seems that Web advertising is
much more price than image oriented. Web advertising does not seem the
appropriate way to advert a product. According to BMRB International (annex 1)

37% of UK Net shoppers are not ready to purchase off-line They always fear to
give their account number to a company they do not know. Today a well-known
brand is a real competitive advantage. BRMB International has shown that 16% of
purchases has done thanks to an implicit trust of established brands.

Nevertheless it does not mean that it will stay an advantage in the future.

Moreover the difference with more traditional media is that customers come to
you and not you to the customers. You cannot retain their attention if they feel
that it does not worth it. When you wish to expand your market share trough

Internet, you have to consider the specificity of your target audience. At the
present time people who buy through Internet are young, daily users of
computers. But there are not only people used to Internet. Because e-business is
growing up (annex 2), we can assume that most people have no experience in
e-business. The audience can be both good Internet users and beginners. Dealing
with communication interaction Security The World Wide Web is the fastest
growing part of the Internet. Increasingly, it is also the part of the Internet
that is the most vulnerable to attack. For users, a secure web server is one
that will safeguard any personal information (bank account number) that is
received or collected. It is one that supports their privacy and will not
subvert browser to download viruses or other rogue programs onto their computer

For a company, a secure web server is resistant to a determined attack over the

Internet or from corporate insiders. In order to increase security, you can use
a system for automatically encrypting information as it is sent over the

Internet and decrypting it before it is used. One of Netscape Communication\'s
early innovations was its SSL. You can also use firewalls, which is a device
that isolates an organization\'s internal network from the Internet at large,
allowing specific connections to pass and blocking others. Marketing /

Communication It is really important to get people inform of the existence of
your web site. You will have to shout it from the roof tops! You can use your
letterhead, your cards or your leaflets to write your web address. You can also
through a TV or board advertising campaign let people know about your site
existence. As Jim Sterne says: "your web site can be funny, pretty, useful,
crisp and clean, but if you don\'t promote it, its message won\'t be seen".

By the way you can also manage to register different key words on browsers in
order to put make know your web site when people look for information in your
business area. Deliveries and Payment If you use e-commerce on your website,
once the buyer has searched through a catalog and made his decision to purchase,
the order, the payment, the handle