MIS Project
SNI has been sought out to implement a Management Information System for

Park Place Hotels in South Korea. The MIS project, part of a hotel management
system, will be an integral part of positioning Park Place Hotels as a world
class facility appealing to affluent business travelers. We have researched the
project with respect to technical requirements and cultural risks of conducting
business in South Korea. SNI has successful, relevant experience in developing
and installing a similar system for Comfort Suites in Texas eighteen months ago.

Based on this experience and the close parallel in system requirements, we
believe SNI possesses the technical expertise to be successful. The project is
expected to generate $1.28 million in revenue. Doing business in a foreign
country will be new to SNI. South Korea is an excellent place for this expansion
of our market. "Korea, with its abundant skilled workforce, well-developed
social infrastructure, and large domestic market...will create an environment in
which business can prosper" (American Chamber of Commerce in Korea, 1998).

We have explored the extensive research available on Korean culture and protocol
and believe that with proper preparation our technicians and managers will
succeed in building successful working relationships. We believe this project
presents a unique opportunity for SNI to expand its market and will likely
result in additional opportunities in Korea and potentially other countries. We
recommend a team be assigned to negotiate an agreement with Park Place Hotels
for the development, installation, training, and maintenance of their Hotel

Management System. TABLE OF CONTENTS Page I. Introduction 6 II. Method and

Criteria 6 Sources of information 6 Project elements 6 Technical 6 Cultural 6

III. Evaluation and Analysis 7 About SNI 7 Mission Statement and Vision 7

Organizational Chart 7 Strategic Business Plan 8 Management Strategy 8 Project

Description and Purpose (Goal) 8 Overview 8 Current Situation and Project

Objective 9 Proposed System 10 Software Hardware, Manpower Resources Required 10

Financial Breakdown and Implications 11 Critical Success Factors 12 Design,

Training, and Implementation 12 Anticipated Difficulties in Development and

Implementation 12 Cultural Success Factors 13 Overview 13 Language, Education,
and Work Ethic 14 Legal and Financial Issues 15 Social and Ethical Issues 16

Korean Business Practices 17 Customs and Protocols 18 IV. Conclusions and

Recommendations 20 V. Annotated Bibliography 22 VI. Appendix A. Capabilities of

LMS PRO 1.4 24 B. Financial Breakdown of Park Place Hotel Project 26 C. Gantt

Chart 27 I. INTRODUCTION Strategic Networking, Inc. (SNI) is an innovative
information services and business solutions company. This feasibility study
explores the advantages, disadvantages, and critical success factors in
expanding our reach beyond the borders of the United States into the global
marketplace. Specifically, SNI was approached to implement a Management

Information System for a hotel chain in South Korea. Remarkably, the project is
nearly identical to the Comfort Suites Project SNI completed eighteen months ago
in Dallas, TX. Our success and reputation resulting from that project came to
the attention of our potential Korean partners. Does SNI have the capability and
available resources to implement this project? Absolutely! This paper explores
the financial benefits and risks associated with conducting business in Korea.

Extensive research was conducted concerning the cultural, political, and social
environment in Korea. It is our belief that the financial rewards of this
project outweigh the numerous challenges we will face. II. METHOD AND CRITERIA

Sources of Information Information in this paper should be considered extremely
reliable. It is based on extensive research on American/Korean business
practices conducted through the U. S. Department of State, U.S. Embassy, Seoul,

Korea, U.S. Department of Commerce, Korea-U.S. Committee on Business Cooperation
(CBC), Korean American Chamber of Commerce, Central Intelligence Agency, area

Korean business leaders, as well as traditional library and internet sources.

Project Elements There are two elements to this feasibility study: 1. Technical
– Does SNI have the software, hardware, manpower, and training assets
available to successfully implement the project? 2. Cultural – The cultural
"risks" associated with this project are immense. We will assess
political, legal, ethical, and social issues and how they may impact the
project. III. EVALUATION AND ANALYSIS About SNI Mission Statement and Vision SNI
is an innovative information services and business solutions company. SNI helps
companies become more productive. SNI helps create new business lines and enter
new markets. SNI delivers services and solutions focused on each client’s
needs, with particular emphasis on helping clients more effectively serve their
customers. SNI integrates three core disciplines in providing solutions and
services to its clients: business integration, systems integration and
applications development, and information technology infrastructure services.

Strategic Networking, Inc. Organizational Chart Figure 1. Strategic Business

Plan SNI’s business strategy is